Harmonya Launches the First AI Agent Trained on CPG Shopper Behavior, Sales, and Product Attributes

The Insights Agent transforms disconnected product reviews, sales data, and enriched product attributes into instant shopper insights. NEW YORK, Aug. 4, 2025 /PRNewswire/ – Harmonya, the AI-powered shopper intelligence company for consumer packaged goods (CPG) brands and retailers, announced today the launch of its Insights Agent: a first-of-its-kind conversational assistant designed to help teams understand what's driving product performance and how to respond. Until now, reviews, sales data, and product attributes have been siloed across platforms, leaving teams to piece together insights manually or miss them altogether. Harmonya's Insights Agent brings these signals together in one place, helping insights, ecommerce, innovation, and marketing teams ask critical product questions such as:

• What are shoppers saying about chalkiness in high-protein bars?
• Which claims are driving performance in functional hydration drinks?
• How are competitors positioning their all-over body deodorants?
• What attributes matter most in reviews of toys and electronics?
• How do shoppers describe fit and feel in performance apparel?
These are the kinds of questions CPG teams wrestle with every day; whether they're shaping brand strategy, identifying whitespace for innovation, optimizing product detail page (PDP) content, or delivering insights to key stakeholders. The Insights Agent accelerates speed-to-insight, delivering clear, contextual answers in seconds, grounded in real shopper language, product characteristics, and performance outcomes. "This is a brand new way to interact with data," said Cem Kent, Co-Founder and CEO at Harmonya. "The Insights Agent is built to think like category managers, insights leads, ecommerce directors, and more. It understands the business questions behind the prompt and responds in a way that helps teams take action." The Insights Agent removes that friction by combining verified reviews, item-level performance signals, and attributes enriched with Harmonya's proprietary tagging. This layered approach reveals what shoppers are saying and connects it to real performance and category dynamics. Early users have used the Insights Agent to distill voice-of-the-shopper insights that strengthen brand storytelling, compare competitor positioning, understand which attributes are linked to performance, explore trends across segments and benefits, and draft retailer-ready narratives in seconds. It has also become a key resource for guiding innovation work with greater confidence and precision. "What makes the Insights Agent so powerful is the architecture behind it," said Dima Machlin, Co-Founder and CTO at Harmonya. "We've built a proprietary data engine that doesn't just layer AI on top of product data; it redefines how that data is structured and connected. By stitching together shopper language, item-level performance, and deep product context, we're able to quantify what teams care about, grounding subjective signals in real sentiment and linking them to commercial outcomes. This is the first time teams can explore these dimensions conversationally, with confidence that the insights are built on clean, context-aware, decision-ready data." Unlike generic AI tools, the Insights Agent was trained on hundreds of real CPG use cases and powered by Harmonya's attribute-led enrichment engine. It understands product detail, consumer nuance, and the commercial reality behind every decision. This makes it especially useful for teams navigating dynamic categories, complex portfolios, or shopper trends that evolve faster than legacy research can track.

Frequently Asked Questions (FAQ)

Understanding the Insights Agent

Q: What is Harmonya's Insights Agent? A: Harmonya's Insights Agent is a conversational AI assistant designed for CPG brands and retailers to understand the drivers of product performance by analyzing shopper reviews, sales data, and product attributes. Q: How does the Insights Agent differ from generic AI tools? A: Unlike generic AI tools, the Insights Agent is specifically trained on hundreds of real CPG use cases and powered by Harmonya's proprietary attribute-led enrichment engine, allowing it to understand product details, consumer nuances, and commercial realities relevant to the CPG industry. Q: What types of questions can the Insights Agent answer? A: The agent can answer critical product questions such as understanding shopper sentiment on specific attributes (e.g., chalkiness in protein bars), identifying claims driving performance, analyzing competitor positioning, and correlating product attributes with review sentiment and sales outcomes. Q: How does Harmonya's Insights Agent process data? A: It integrates verified reviews, item-level performance signals, and Harmonya's proprietary enriched attributes. This layered approach connects shopper language to real performance data and category dynamics. Q: What are the benefits for CPG teams using the Insights Agent? A: CPG teams can accelerate speed-to-insight, gain clear and contextual answers in seconds, strengthen brand storytelling, compare competitor positioning, understand attribute-performance links, explore trends, and draft retailer-ready narratives more efficiently.

Data and Technology

Q: What data sources does the Insights Agent utilize? A: The agent utilizes verified consumer reviews, item-level sales data, and Harmonya's proprietary attribute enrichment engine. Q: How does Harmonya's proprietary data engine work? A: It's a proprietary data engine that restructures and connects product data, shopper language, item-level performance, and product context to quantify shopper sentiment and link it to commercial outcomes.

Use Cases and Applications

Q: Can the Insights Agent help with product innovation? A: Yes, the Insights Agent can guide innovation work by providing deeper insights into shopper needs and market trends. Q: How can the Insights Agent improve e-commerce content? A: By understanding what attributes matter most to shoppers and how they describe product attributes, the agent can help optimize product detail pages (PDPs) for better engagement and conversion. Q: Is the Insights Agent useful for competitive analysis? A: Absolutely. It can help teams analyze competitor positioning and claims, providing valuable intelligence for strategic decision-making.

Crypto Market AI's Take

Harmonya's launch of the Insights Agent represents a significant advancement in leveraging AI for market intelligence, particularly within the CPG sector. This move mirrors the broader trend of AI agents becoming specialized tools for specific industries, much like how AI is transforming financial markets. At Crypto Market AI, we focus on developing cutting-edge AI agents and tools to navigate the complexities of the cryptocurrency landscape. Our platform provides similar analytical capabilities, helping users understand market trends, predict price movements, and optimize trading strategies through advanced AI algorithms. Just as Harmonya is breaking down data silos for CPG insights, we aim to do the same for crypto investors and traders, making complex data accessible and actionable. You can learn more about how AI is revolutionizing trading and market analysis on our platform by exploring our AI Agents hub or discovering how AI can enhance your Personal Finance strategies.

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• AI Tools Hub - Trading Bots
• AI Analysts - Understanding Market Data
• The Future of AI in Retail: Innovations and Trends
• How AI is Transforming Investment Strategies

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Source: Harmonya Launches the First AI Agent Trained on CPG Shopper Behavior, Sales, and Product Attributes on August 4, 2025