Outreach Launches New AI Agents to Power GTM Teams

SEATTLE, August 04, 2025 – Outreach, the leading AI Revenue Workflow Platform, today announced its quarterly release featuring powerful new AI Agents designed specifically for revenue teams, alongside expanded Data Enrichment capabilities integrating more data providers to deliver deeper insights and automation. As deal cycles have become more complex and now last 21% longer, Outreach’s new AI Agents aim to reduce manual work, speed up deal execution, and provide reliable pipeline data. Two new AI Agents introduced at the Unleash conference are now available:

• Deal Agent: This agent suggests updates to sales methodology fields such as identifying the economic buyer or buyer decision criteria based on the latest customer conversations. It helps sales representatives keep the CRM updated effortlessly and provides managers with confidence in pipeline accuracy.
• Research Agent: It creates a comprehensive, real-time account view by searching public data and past interactions. This automation supports account planning, generates handoff briefs, and delivers highly relevant messaging aligned with customer initiatives and pain points.
Additional AI-powered features include personalization for LinkedIn messaging and call talking points, extending context beyond email communications. These AI Agents leverage the expanded Smart Data Enrichment service, now supporting SalesIntel and ZoomInfo, to provide third-party insights directly within Outreach.

"This release represents a major leap forward in agentic AI—moving beyond dashboards and chatbots to intelligent agents that act, not just analyze," said Nithya Lakshmanan, Head of Product at Outreach. "These agents power the entire revenue engine—from qualification to close and post-sales —enabling teams to respond to signals instantly, act with precision, and win faster than ever before."

Other notable updates in this release include:
• Seamless collaboration in Slack and In-App: Real-time updates delivered directly in Slack and the app, with comment tagging and threaded chats in conversation transcripts to enhance team alignment.
• Productivity on the go: Mobile app access to conversation recordings, key insights, and pipeline management.
• Live coaching in Google Meet: Enhanced integration delivers real-time content cards, detects action items, and supports note-taking during meetings.
• Improved connect rates and compliance: New outbound calling policies enforce allowed calling hours and block restricted destinations. Configurable caller ID improves pickup rates. Inbound call queues (Beta) route leads quickly to the right representative.
• Faster experience and governance controls: Slide-out panels in list views provide quick access to deal and account details, reducing clicks. Field-level governance adds granular access and security controls.
Together, these innovations reinforce Outreach’s leadership as the single platform for AI-powered revenue action orchestration. By deploying intelligent agents that act autonomously, Outreach is redefining AI’s role for modern revenue teams, helping them win more deals, boost productivity, and adapt quickly. Read more about the product release here.

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About Outreach

Founded in 2014, Outreach is the only complete AI Revenue Workflow Platform built for all revenue teams. It infuses predictive, assistive, conversational, and agentic AI to power hundreds of use cases across revenue motions—from new logo prospecting to expansions, deal acceleration, retention, and forecasting. Outreach AI automates workflows, freeing sellers to focus on strategic conversations and actions. Revenue leaders gain connected account visibility, performance insights, and improved forecasting accuracy across every go-to-market team. Leading enterprises such as SAP, Siemens, Snowflake, and Verizon rely on Outreach to power their revenue teams. Learn more at www.outreach.io.

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Contact: Haley Flanagan, Director of Communications at Outreach, pr@outreach.io

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Source: Business Wire

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Frequently Asked Questions (FAQ)

Q: What are Outreach AI Agents? A: Outreach AI Agents are intelligent software tools designed to automate tasks and provide insights for revenue teams. They aim to reduce manual work, speed up deal execution, and improve pipeline accuracy. Q: What is the purpose of the Deal Agent? A: The Deal Agent helps sales representatives by suggesting updates to CRM fields, such as identifying the economic buyer or buyer decision criteria based on customer conversations. It aims to ensure CRM data is up-to-date and improve pipeline accuracy for managers. Q: How does the Research Agent benefit sales teams? A: The Research Agent creates comprehensive, real-time account views by searching public data and past interactions. This supports account planning, generates useful briefs for account handoffs, and helps craft more relevant messaging for customers. Q: What is Smart Data Enrichment? A: Smart Data Enrichment is a service that provides third-party insights directly within Outreach. The recent release expanded this service to support data providers like SalesIntel and ZoomInfo. Q: Beyond the Deal and Research Agents, what other AI features are offered? A: Outreach has also introduced AI-powered personalization for LinkedIn messaging and call talking points, extending contextual awareness beyond email communications. Q: How do the new updates improve collaboration? A: Updates include seamless collaboration features in Slack and within the Outreach app, delivering real-time updates, comment tagging, and threaded chats for better team alignment. Q: What improvements have been made to the mobile experience? A: The mobile app now offers access to conversation recordings, key insights, and pipeline management features, enhancing productivity on the go. Q: How does Outreach enhance live coaching? A: Outreach has improved its Google Meet integration to deliver real-time content cards, detect action items, and support note-taking during meetings. Q: What are the updates regarding connect rates and compliance? A: New outbound calling policies are in place to enforce allowed calling hours and block restricted destinations. Configurable caller ID is also introduced to improve pickup rates. Inbound call queues are in beta to quickly route leads.

Crypto Market AI's Take

Outreach's introduction of advanced AI Agents for GTM (Go-To-Market) teams signifies a significant evolution in how businesses approach sales and customer engagement. This move mirrors the increasing integration of AI across various sectors, including the financial and cryptocurrency markets. At Crypto Market AI, we leverage similar AI-driven insights to provide our users with a competitive edge. Our platform utilizes AI for market analysis, trading bots, and personalized financial planning, aiming to streamline complex financial operations and enhance decision-making, much like Outreach is doing for revenue teams. The development of "agentic AI" – AI that can act autonomously – is a key trend we are actively exploring and integrating to offer more sophisticated solutions for navigating the volatile crypto landscape.

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