August 7, 2025
5 min read
Coin World
Airbnb CEO Brian Chesky says AI agents are experimental, not replacing Google, but improving customer service and lead generation.
Airbnb CEO Brian Chesky has tempered expectations about AI agents becoming the âNew Google,â emphasizing that while AI technology holds promise, it is not yet a disruptive force capable of replacing established digital infrastructure.
Speaking during Airbnbâs recent Q2 earnings call, Chesky acknowledged the potential of AI chatbots to generate new leads but warned they remain experimental and are not yet a substitute for Googleâs powerful referral capabilities. He noted that many foundational AI models are non-proprietary, meaning companies like Airbnb have access to the same tools as their competitors. This shifts the competitive advantage from raw AI power to how well companies integrate and customize these tools to meet specific business needs.
Airbnbâs AI strategy is already yielding tangible results. The company deployed an advanced AI customer service agent in the U.S. that has reduced the percentage of guests needing human support by 15%. Chesky revealed that building this systemâintegrating 13 different AI models and training on tens of thousands of real-world conversationsâwas more complex than designing AI for creative tasks like travel planning. The AI must be highly accurate and reliable, as customer service cannot afford âhallucinationsâ or errors.
Plans are underway to expand the AI agent to support more languages this year and to make it more personalized and âagenticâ in 2025, enabling it to perform actions such as canceling bookings or planning entire trips. Airbnb also aims to integrate AI into its search functionality next year, improving the user experience by making accommodation discovery more intuitive and tailored.
Cheskyâs vision for AI extends beyond Airbnbâs internal use. He foresees a broader ecosystem where success depends not on having the best AI model, but on how effectively a company can tune the model and build a custom interface for the right application. This approach transforms generic AI into proprietary solutions that deliver unique value.
He emphasized that companies must invest in understanding user needs, designing intuitive interfaces, and training models on proprietary data to gain a competitive edge. Airbnbâs requirement for an account to make a booking creates a crucial touchpoint, shielding the platform from full commoditization. Chesky believes AI could serve as a lead generation tool, directing users toward Airbnbâs platform and reinforcing its market leadership.
Despite Airbnbâs strong Q2 performanceâwith revenue of $3.1 billion and earnings per share of $1.03âthe companyâs forecast of slower growth in the second half of the year led to a cautious market reaction, with the stock price dipping. This reflects the broader challenge of balancing current performance with future expectations in a sector driven by innovation and uncertainty.
Cheskyâs strategic focus on AI integration underscores Airbnbâs long-term ambitions to remain the go-to platform for travel experiences. His insights highlight the importance of a nuanced, application-driven approach to AI, where customization, ethical governance, and user-centric design play central roles.
In navigating the AI frontier, Chesky offers a realistic and forward-looking perspective. He acknowledges both the transformative potential and current limitations of AI, urging businesses to focus on strategic implementation rather than speculative hype. As AI agents continue to evolve, companies that succeed will be those that not only adopt the technology but also adapt it to create unique value for their users.
Airbnbâs approachâcombining innovation with pragmatismâprovides a compelling blueprint for how established enterprises can harness AI without losing sight of their core strengths.
Source: AI Agents: Airbnb CEO Brian Chesky Reveals Why They Arenât the âNew Googleâ Yet (Published August 7, 2025)
Source: AI Agents: Airbnb CEO Brian Chesky Reveals Why They Arenât the âNew Googleâ Yet (Published August 7, 2025)