July 26, 2025
5 min read
David Craik
Alphabet shares rise despite Samsung seeking AI alternatives for Galaxy S26, aiming to offer customers more AI choices.
Alphabet Stock (GOOGL) Climbs Despite Samsung’s Search for New AI Agents
Shares in Alphabet (GOOGL) edged higher today despite Samsung Electronics’ efforts to diversify AI options in its upcoming mobile phones.AI Diversity
According to a Bloomberg report, South Korea’s Samsung is exploring alternatives beyond Alphabet’s AI Assistant Gemini for its Galaxy devices. Samsung’s mobile division president and COO, Choi Won-Joon, revealed that the company is in talks with Microsoft-backed OpenAI and Perplexity AI, which is supported by Nvidia, SoftBank, and Amazon founder Jeff Bezos. The main goal is to provide customers with more AI choices in the upcoming Samsung Galaxy S26 smartphone line launching next year. Currently, Samsung’s devices predominantly feature Alphabet’s AI model, similar to many Android devices.“We are talking to multiple vendors. As long as these AI agents are competitive and can provide the best user experiences, we are open to any AI agent out there,” said Choi.Innovation and competition from rivals remain key risks for Alphabet stock and its investors.
Allaying Doubts
Samsung is reportedly close to finalizing an investment deal with Perplexity AI and plans to integrate its app and assistant into its ecosystem. Like Apple, Samsung aims to complement its own AI efforts with the best external providers. Beyond AI, Samsung is also evaluating new application processors for the Galaxy S26, considering both Qualcomm products and its in-house Exynos 2600 chip. The recently released Galaxy Z Flip 7 marked the first use of the Exynos chipset in a foldable device. Samsung’s strategy includes reducing reliance on Qualcomm and addressing concerns about the efficiency and thermal performance of its Exynos chips.Is GOOGL a Good Stock to Buy Now?
On TipRanks, Alphabet (GOOGL) holds a Strong Buy consensus based on 28 Buy and 9 Hold ratings. The highest price target among analysts is $250, with a consensus price target of $214.56, implying an upside potential of approximately 11.65%. See more GOOGL analyst ratingsFAQ
Why is Samsung exploring new AI options beyond Alphabet's Gemini?
Samsung aims to diversify its AI offerings and provide more choices to its customers, enhancing user experience and competitiveness in the smartphone market.What other AI providers is Samsung in talks with?
Samsung is discussing partnerships with OpenAI and Perplexity AI, as part of its strategy to incorporate diverse AI solutions.How does Samsung’s strategy impact Alphabet stock?
Alphabet stock investors view the diversification of AI capabilities by Samsung as a potential risk due to possible changes in dominance and revenue from partnerships with large manufacturers.Crypto Market's Take
At Crypto Market, our platform provides AI-powered trading solutions that leverage advanced algorithms for market analysis. With the ongoing expansion in AI capabilities across industries like those pursued by Samsung, utilizing AI-driven insights can help identify market trends, potentially impacting stocks such as Alphabet. Explore our detailed analysis tools and crypto market forecasts that align with industry innovations and developments.More to Read:
- Samsung in Talks to Expand Smartphone AI Beyond Google's Gemini
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- OpenAI's Insights on AI and Search Innovations