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Crypto heavyweights ramp up push for tokenization
tokenization

Crypto heavyweights ramp up push for tokenization

Industry leaders push to transform real-world assets into digital tokens, promising greater access and transparency amid regulatory debates.

July 27, 2025
5 min read
ALAN SUDERMAN The Associated Press

Industry leaders push to transform real-world assets into digital tokens, promising greater access and transparency amid regulatory debates.

As cryptocurrencies become increasingly integrated with traditional finance, major industry players are intensifying efforts to convert real-world assets into digital tokens. "Tokenization is going to open the door to a massive trading revolution," said Vlad Tenev, CEO of Robinhood, during a recent James Bond-themed tokenization event in southern France. Proponents argue that tokenization represents the next major advancement in crypto, breaking down barriers that have favored the wealthy by making trading cheaper, more transparent, and accessible to everyday investors. However, critics warn that tokenization could undermine decades of securities laws and investor protections that have established the U.S. financial system as a global standard. Robinhood’s initiative to tokenize shares of private companies quickly encountered resistance from one of the startups involved. The core concept behind tokenization uses blockchain technology—the foundation of cryptocurrencies—to create digital tokens representing assets such as bonds, real estate, or fractional ownership of art. These tokens can be traded like cryptocurrencies anytime and anywhere. The rapid expansion of stablecoins—cryptocurrencies pegged to the U.S. dollar—has fueled enthusiasm for tokenizing other financial assets, according to crypto venture capitalist Katie Haun. She likened tokenization’s potential impact on investing to how streaming transformed television consumption. "You used to have to sit there on a Thursday night and watch 'Seinfeld.' You tune in at a specific time, you don't get to choose your program," Haun explained. "Netflix was market-expanding. Similarly, tokenization of real-world assets will expand markets." Robinhood recently launched tokenized stock trading of major U.S. public companies for European customers and distributed tokens representing shares in private companies OpenAI and SpaceX to some users. Other firms are also entering the space: crypto exchange Kraken offers tokenized stock trading outside the U.S., Coinbase has petitioned regulators to allow U.S. customers access, and Wall Street giants BlackRock and Franklin Templeton provide tokenized money market funds. McKinsey projects tokenized assets could reach $2 trillion by 2030. This surge in tokenization interest coincides with a pivotal moment for crypto, which has grown from libertarian roots with bitcoin’s creation over 15 years ago to mainstream financial acceptance. Bitcoin continues to hit record highs, stablecoins are booming, and the Trump administration has pledged to foster a "golden age" for digital assets. Lee Reiners, a Duke University lecturing fellow, noted that the biggest beneficiaries of tokenization might be a few exchanges like Robinhood, which could see increased trading volumes and influence. "Which is kind of ironic given the origins of crypto, which was to bypass intermediaries," Reiners said. The election of President Donald Trump, who prioritizes crypto-friendly regulations and recently signed a law regulating stablecoins, has further boosted tokenization enthusiasm. "Tokenization is an innovation and we at the SEC should be focused on how do we advance innovation at the marketplace," said SEC Chairman Paul Atkins. Securities law remains complex, especially in crypto, where defining what constitutes a security is often debated. Binance halted tokenized securities offerings in 2021 after German regulators questioned compliance with securities laws. Under Trump, the SEC has taken a less aggressive stance than previous administrations, pausing or dropping litigation against crypto companies previously accused of violations. Hilary Allen, a law professor at American University, warned that crypto firms might exploit tokenization as a regulatory loophole. "The most pressing risk is (tokenization) being used as a regulatory arbitrage play as a way of getting around the rules," she said. Still, the SEC has issued cautionary advice. SEC Commissioner Hester Peirce, a vocal crypto advocate, urged companies issuing tokenized stock to consider their federal disclosure obligations. "As powerful as blockchain technology is, it does not have magical abilities to transform the nature of the underlying asset," Peirce stated. Tokenization of private companies is especially scrutinized, as these firms lack the stringent financial reporting requirements of public companies. Many startups now remain private longer, raising funds from wealthy and institutional investors, limiting access for ordinary investors. Advocates argue tokenization can democratize access to these lucrative investments. "These are massive wealth generators for a very small group of rich, well-connected insiders who get access to these deals early," said Robinhood executive Johann Kerbrat. "Crypto has the power to solve this inequality." However, Robinhood’s distribution of tokens representing OpenAI shares drew immediate rebuke from OpenAI, which denied involvement or endorsement. "Any transfer of OpenAI equity requires our approval – we did not approve any transfer," OpenAI said on social media. "Please be careful." Public companies’ strict reporting requirements have historically protected investors and lent credibility to the U.S. financial system. Allen cautioned that the current push for tokenized private shares echoes the unregulated securities sales of the 1920s. "Where we're headed is where we were in the 1920s," she said. "Door-to-door salesmen offering stocks and bonds, half of it had nothing behind it, people losing their life savings betting on stuff they didn't understand."

Frequently Asked Questions

What is tokenization in the context of cryptocurrencies? Tokenization involves using blockchain technology to transform real-world assets such as bonds, real estate, or art into digital tokens that can be traded like cryptocurrencies. How is tokenization expected to impact investing? Tokenization is anticipated to revolutionize investing by making trading cheaper, more transparent, and accessible to everyday investors, similar to how streaming changed television consumption. What are the concerns associated with tokenization? Critics warn that tokenization might undermine existing securities laws and could be exploited as a regulatory loophole, potentially diluting investor protections.

Crypto Market's Take

At Crypto Market, we recognize the potential of tokenization to democratize access to investments. With our AI-driven trading tools, such as those found on our Trading Bots page, users can harness the power of algorithmic trading to optimize their investment strategies in tokenized assets. Moreover, our news hub offers a wealth of information on market trends and regulatory updates to keep investors informed.

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Originally published at Northwest Arkansas Democrat-Gazette on July 27, 2025.