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NFT sales surge to 74 million in July, second-highest in 2025
NFT

NFT sales surge to 74 million in July, second-highest in 2025

NFT sales hit 74M in July 2025, a 47.6% rise month-on-month with Ethereum collections leading the market.

July 31, 2025
5 min read
Ezra Reguerra

NFT sales hit 74M in July 2025, a 47.6% rise month-on-month with Ethereum collections leading the market.

NFT Sales Surge to $574 Million in July 2025, Marking Second-Highest Monthly Volume

Non-fungible token (NFT) sales surged to more than $574 million in July, the second-highest monthly volume this year, according to data from NFT tracker CryptoSlam. This figure represented a 47.6% increase from June’s $388.9 million but trailed January’s $678.9 million, the highest monthly sales volume in 2025. The number of transactions dipped from 5.5 million to five million, a 9% drop month-over-month. However, the average sale value climbed to $113.08, the highest in six months, suggesting a growing appetite for higher-value assets. Unique buyers dropped to 713,085, down 17% from June’s 860,134, while unique sellers increased to 405,505, up 9% month-on-month. This imbalance suggests buyers are consolidating, with fewer participants making larger purchases. According to NFT Price Floor, the overall market capitalization for the NFT sector is over $8 billion, up 21% from its valuation of $6.6 billion on July 24.

Ether-Based Collections Dominate the NFT Space in July

In July, Ether surged to over $3,900, a 62% increase from its August 1 price of about $2,400. At the time of writing, ETH maintained a price above $3,800. The asset’s rally also influenced an increase in valuations for Ethereum-based collections. In the last 30 days, NFT Price Floor data shows that all of the top 10 collections by market capitalization are Ethereum-based NFTs. In terms of total value traded in 30 days, CryptoPunks led the list with over $69.2 million, followed by Pudgy Penguins with $55.5 million, and the Polygon-based Courtyard NFTs in third place with $23.8 million. Growth-wise, Pudgy Penguins outpaced even CryptoPunks in July, showing a remarkable 65.44% increase in floor prices. This eclipsed the performance of other blue-chip collections like the Bored Ape Yacht Club (BAYC) and the Mutant Ape Yacht Club (MAYC).

Ethereum Blockchain Records $275 Million in NFT Sales

Ethereum continued to dominate blockchain-based NFT activity, with $275.6 million in sales. This marked 56% growth in the last 30 days, according to CryptoSlam. Bitcoin and Polygon followed, recording $74.3 million and $71.6 million, respectively. Meanwhile, Cardano showed the most significant percentage growth at 102%, while Solana saw modest gains of 8%. Despite being one of the top blockchains by NFT sales, Polygon’s sales volume fell by 51.1% from the previous month. BNB Chain also experienced a 54% decrease in sales.
Source: Originally published at Cointelegraph on Thu, 31 Jul 2025 08:28:28 GMT

Frequently Asked Questions (FAQ)

NFT Market Trends Q: What was the total NFT sales volume in July 2025? A: NFT sales in July 2025 reached over $574 million. Q: How does July's sales volume compare to other months in 2025? A: July's sales volume was the second-highest monthly volume in 2025, trailing only January's $678.9 million. Q: What was the month-over-month change in NFT sales from June to July 2025? A: NFT sales increased by 47.6% from June to July 2025. Q: Did the number of NFT transactions increase or decrease in July 2025? A: The number of NFT transactions decreased by 9% in July 2025, from 5.5 million to five million. Q: What happened to the average sale value of NFTs in July 2025? A: The average sale value of NFTs climbed to $113.08, the highest in six months. Q: How did the number of unique buyers and sellers change in July 2025? A: Unique buyers decreased by 17%, while unique sellers increased by 9% in July 2025 compared to June. Q: What is the current estimated market capitalization of the NFT sector? A: The overall market capitalization for the NFT sector is estimated to be over $8 billion. Dominant Blockchains and Collections Q: Which blockchain dominated NFT sales in July 2025? A: Ethereum continued to dominate NFT activity, recording $275.6 million in sales. Q: Which other blockchains saw significant NFT sales in July 2025? A: Bitcoin and Polygon followed Ethereum, with $74.3 million and $71.6 million in sales, respectively. Q: Which blockchain showed the most significant percentage growth in NFT sales in July 2025? A: Cardano showed the most significant percentage growth at 102%. Q: How did Polygon and BNB Chain perform in terms of NFT sales in July 2025? A: Polygon's sales volume fell by 51.1%, and BNB Chain experienced a 54% decrease in sales compared to the previous month. Q: Which NFT collections generated the most value traded in July 2025? A: CryptoPunks led with over $69.2 million in traded value, followed by Pudgy Penguins ($55.5 million) and Courtyard NFTs ($23.8 million). Q: Which collection saw the most significant growth in floor prices in July 2025? A: Pudgy Penguins experienced a remarkable 65.44% increase in floor prices, outperforming collections like BAYC and MAYC.

Crypto Market AI's Take

The NFT market's robust performance in July 2025, particularly with Ethereum-based collections leading the charge, highlights the growing maturity and resilience of this sector. As Ether's value continues to climb, it provides a strong tailwind for associated NFT assets. This trend underscores the interconnectedness of the broader cryptocurrency market and the NFT ecosystem. For investors looking to navigate these dynamic markets, understanding the underlying blockchain technology and the specific utility of NFT projects is crucial. Our platform offers advanced tools and insights, including AI-driven market analysis and educational resources, to help users make informed decisions in this evolving landscape. Explore our AI-driven crypto trading tools to leverage the power of artificial intelligence in your investment strategy and stay ahead of market trends.

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